Debra Price-CISSP
Your Go-to-Market Strategy Partner

Get your product understood. Get your team aligned. Get chosen faster

Are you struggling to bridge the gap between your innovative product and market success?Are you targeting and reaching the right clients?Most companies have brilliant solutions but face the same critical challenges:

With 25+ years in cybersecurity product management, marketing and sales, I've solved these problems at startups, growth vendors and enterprises like SecuraAI, Armor Defense, ExtraHop and AT&T.

Service Offers

👉 Entry Point- Marketing Clarity Audit

Before fixing your messaging or investing in content, you need an honest assessment of what is working, what is broken, and where to focus first. This audit provides that picture, along with a clear recommended roadmap pointing to the services that will move the needle fastest. Scope is tailored to what you have in place.
What you get:
• Lean Audit or Full Audit
• Prioritized findings report
• Recommended next-step service packages

🚀 Introductory Offer- Message Clarity Sprint

Your messaging is broken but you do not have weeks to fix it. The sprint identifies your most critical messaging gap and resolves it by rewriting one high-impact asset, such as your pitch deck, solution overview, or home page, so you can see what clear messaging actually looks like before committing to a longer engagement.
What you get:
• Messaging gap assessment (up to 5 pages reviewed)
• Rewrite of one critical asset
• Delivery within 3 to 5 business days

📈Primary Offer- Go-to-Market Narrative System

Scattered messaging costs you deals. The GTM Narrative System transforms disconnected stories into a single, scalable go-to-market narrative and equips your team with the core assets they need to sell consistently. The engagement begins with one of two scenarios based on where you are with your ICP.
What you get:
• Full messaging and positioning framework
• Core asset rewrites (pitch deck, solution overview, website messaging)
• Team-ready narrative guide

Additional Services

📡SEO/AEO/GEO & Content Foundation

Search has changed. Buyers use AI-powered tools alongside traditional search engines to evaluate vendors before they ever contact you. This package builds the SEO, Answer Engine Optimization, and Generative Engine Optimization foundation your website needs to get found, while producing the thought leadership content that earns trust with buyers once they arrive.

⚡Website Conversion Audit & Fix

Traffic without conversion is just noise. This engagement audits your highest-impact pages and Contact Us flow, identifies exactly where buyers are dropping off, and delivers rewritten copy and developer-ready specs to fix it.

⚙️Content Engine Setup

Most cybersecurity vendors produce content in bursts, then go quiet. This package builds the infrastructure your team needs to publish consistently, connect your LinkedIn presence to your website, and support video production, without requiring the founder to drive every piece.

• Case Studies (click here)

• Work Samples (click here)

About

As a fractional CMO, I partner with Cybersecurity and tech startups ready to scale ($5M-25M) looking for their ideal market type and size, differentiated messaging, and a thought leadership promotional engine that connects technical value to real market results. Based on 25+ years of cybersecurity hands-on product management/marketing experience and enterprise, growth companies and startups, I advise teams who want to scale smarter.In 2025 I joined the advisory board and became the fractional CMO of SecuraAI, which is focused on standards and testing of mental health chat bots.I earned my CISSP and am active in the cybersecurity community, supporting NJ ISC2 events and programs. I also mentor new startup founders on ADPList.

Contact

Please contact me on LinkedIn or via email

• LinkedIn
• Email