WORK SAMPLES
Messaging Framework
Named Case Study
School Case Study
Solution Brief
Sales Presentation
White PaperAre you struggling to bridge the gap between your innovative product and market success? Are you targeting and reaching the right clients?
With 25+ years in cybersecurity product management, marketing and sales, I've solved these problems at enterprises, growth vendors and startups like AT&T, ExtraHop, Armor Defense and SecuraAI.
Click here to ask a question or start a conversation.
Start with the audit to see what's broken, the sprint to fix what's urgent, or go straight to the full narrative system. Scope is tailored to what you already have in place.
Before fixing your messaging or investing in content, you need an honest assessment of what is working, what is broken, and where to focus first. This audit provides that picture, along with a clear recommended roadmap.
Your messaging is broken but you do not have weeks to fix it. The sprint identifies your most critical messaging gap and resolves it by rewriting one high-impact asset.
Scattered messaging costs you deals. This system transforms disconnected stories into a single, scalable go-to-market narrative and equips your team to sell consistently.
Focused engagements that extend the system once your core narrative is in place.
Builds the SEO, Answer Engine Optimization, and Generative Engine Optimization your website needs to get found — plus the thought leadership content that earns trust once buyers arrive.
Audits your highest-impact pages and Contact Us flow, identifies exactly where buyers drop off, and delivers rewritten copy and developer-ready specs to fix it.
Builds the infrastructure your team needs to publish consistently, connect LinkedIn to your website, and support video production — without the founder driving every piece.
We had a problem. Our sales reps were losing sales because they were looking at our products like smoke stacks. They didn't get how our products fit together to meet customer needs. Debra worked with the entire product management team to develop a single, clear narrative around our company and products so everyone from executives to sales reps could sell our product suite as a cohesive solution. In the next 6 months we closed 30% more deals than we sold the year before.
Debra was fantastic to speak with. What stood out most was her genuine curiosity and eagerness to understand my business before offering advice. She took the time to ask thoughtful questions, challenge assumptions, and provide honest feedback based on her extensive experience in go-to-market strategy and business growth.
Messaging FrameworkNamed Case StudySchool Case StudySolution BriefSales PresentationWhite Paper
25+ years of cybersecurity go-to-market, on both sides of the table.
Debra Price is a CISSP-certified fractional CMO, who helps growth cybersecurity and tech companies ($10M+) figure out what they do and, more importantly, how to explain it to everyone else. She sits at the intersection of technology, sales and marketing.
She runs Debra Price Consulting, where she helps CEOs and CTOs turn a strong product into a story that sells. Most recently, she drove a 20% lift in Contact Us conversions for a mid-market MDR (Managed Detection and Response) provider, and built the full GTM infrastructure, from SEO to LinkedIn-to-pipeline flow, for a Series A cybersecurity vendor.
Debra presents at cybersecurity conferences, including NJ SECON, and volunteers in NJ ISC2’s mentor and scam education programs. She also volunteers on ADPList, providing GTM strategy advice to global small business owners.
Ready to talk? Book a 30-minute call, or reach out on LinkedIn or by email. I typically respond within a business day.