Debra Price-CISSP
Your Product Strategy Partner

Get your product understood. Get your team aligned. Get chosen faster

Are you struggling to bridge the gap between your innovative product and market success?Most companies have brilliant solutions but face the same critical challenges:

Products that fail to gain market traction despite technical excellence
Messaging that doesn't resonate with target customers
Go-to-market strategies that burn through budgets without delivering results
Revenue growth that stalls after initial momentum

With 25+ years in cybersecurity product management, marketing and sales, I've solved these problems at startups, growth vendors and enterprises like Armor, ExtraHop and AT&T.

What I Do Best

🚀 Translate Deep Tech into Growth
I turn complex cybersecurity solutions into stories that buyers and investors immediately understand and trust.

🛠️ Engineer Repeatable Revenue
I design and launch go-to-market playbooks, pitch assets, and scalable messaging so your team isn’t reinventing the wheel every quarter

🤝 Align Teams for Speed
As a hands-on product management and GTM leader, I break silos between product, marketing, and sales—accelerating your path from idea to pipeline.

📣 Amplify Market Impact
My frameworks help you stand out in a crowded space, win meetings, and consistently move deals forward.

📈 Deliver Results, Not Just Advice
You get clear milestones, actionable assets, and lasting systems—measured by faster sales cycles, stronger brand presence, and teams who keep winning long after the project wraps.

Work Samples

Messaging Framework
Named Case Study
School Case Study
Solution Brief
Sales Presentation
White Paper

About

Business growth depends on the right go-to-market strategy and messaging. I am the voice of the customer to ensure product alignment to strategic vision, goals, and compliance. I've helped cybersecurity and tech businesses ranging from 50 to 120,000 employees.One of my super powers is launching and managing successful services from the ground up. My first launch for AT&T's threat Intelligence service, Internet Protect, earned a Stevie Award.In 2025 I joined the advisory board of SecuraAI which is focused on standards and testing of mental health chat bots.I earned my CISSP and am active in the cybersecurity community, supporting NJ ISC2 events and programs.

Contact

Please contact me on LinkedIn or via email

Debra Price-CISSP Your Product Strategy Partner

Get your product understood. Get your team aligned. Get chosen faster

With 25+ years in cybersecurity product management, marketing and sales, I've solved these problems at startups, growth vendors and enterprises like Armor, ExtraHop and AT&T.

What I Do Best

🚀 Translate Deep Tech into Growth I turn complex cybersecurity solutions into stories that buyers and investors immediately understand and trust.

🛠️ Engineer Repeatable Revenue I design and launch go-to-market playbooks, pitch assets, and scalable messaging so your team isn’t reinventing the wheel every quarter

🤝 Align Teams for Speed As a hands-on product management and GTM leader, I break silos between product, marketing, and sales—accelerating your path from idea to pipeline.

📣 Amplify Market Impact My frameworks help you stand out in a crowded space, win meetings, and consistently move deals forward.

📈 Deliver Results, Not Just Advice You get clear milestones, actionable assets, and lasting systems—measured by faster sales cycles, stronger brand presence, and teams who keep winning long after the project wraps.