Debra Price-CISSP
Your Product Marketing Partner
"Product Marketing is like a first date.
If you only talk about yourself, there won't be a second one."
Are you struggling to bridge the gap between your innovative product and market success?Most companies have brilliant solutions but face the same critical challenges:
Products that fail to gain market traction despite technical excellence
Messaging that doesn't resonate with target customers
Go-to-market strategies that burn through budgets without delivering results
Revenue growth that stalls after initial momentum
I have solved these problems based on 25+ years of experience in product marketing and product management, at companies like AT&T, Radware and ExtraHop.
What I Deliver
PRODUCT MARKETNG AND MANAGEMENT
End-to-end product strategy from concept to market leadership
Go-to-market execution that drives measurable revenue growth
Customer-centric positioning that converts prospects into buyers
Messaging that tells the unique value of your company and product
Cross-functional team leadership that accelerates time-to-market
PROVEN REVENUE IMPACT
Grown products from $500K to $4M in annual revenue
Consistent track record of launching products that capture market share and sustain growth
Messaging Framework
Named Case Study
School Case Study
Solution Brief
Sales Presentation
White Paper
About
Business growth depends on the right go-to-market strategy and messaging. I am the voice of the customer to ensure product alignment to strategic vision, goals, and compliance. I've helped cybersecurity and tech businesses ranging from 50 to 120,000 employees.One of my super powers is launching and managing successful services from the ground up. My first launch for AT&T's threat Intelligence service, Internet Protect, earned a Stevie Award.I'm an active mentor and volunteer for NJ ISC2 Chapter and stay informed on industry trends.
Contact
Please contact me on LinkedIn or via email